"One effect of present saturation is the production of a characteristic form of
sacrifice and consumption that is ultimately destructive. This form of sacrifice
involves a contradiction between the need to construct images of a future and the
desire to make the middle-class subject’s aspirations invisible because their open
expression makes that subject vulnerable. As when, for instance, the desire to buy
a new car is repressed out of the fear that having it will attract thieves, or the
desire to acquire an expensive education is repressed out of the fear that admit-ting current deficiencies in education will expose the subject’s deficiencies".
México, crise, sacrifício.